My Professional Resume

Freddy dressed professional

My Background

In 2006, I left my family to come in the UK with nothing more than a hope of becoming a professional footballer.
However, it didn’t work out as planned. And after a few months moving from one place to the next, I decided to enrol at university.
After finishing my master’s in Finance with a 2.1 at Coventry University, I would embark on a exciting professional journey that would allow me to develop a vast array of skills that still serve me to this day.

My Skills

Business development – Digital Marketing – Customer relations – Data analysis -marketing – Staff management – Advanced Microsoft Excel – Accounting

My Work Experience

September 2020 – Now
Deputy Manager at Birmingham City Student Homes
Birmingham
 
I took on this role in September 2020. And what immediately drew me to it was the responsibility the role holder would have to take. From the da-to-day running of the office, to the design and delivery of a marketing and outreach plan and the responsibility for all elements of the letting process. I just felt it was the right position for me, and that I would thrive in it.
 

Well, it didn’t disappoint. I have an almost complete creative freedom. I have already implemented systems and processes to increase efficiency and reduce errors. We’re going from an anecdotal culture where a lot of the decisions were based on observations to a continuous improvement culture where data analysis is at the heart of our decision-making process. 

My journey has just started, and I barely scratched the surface of what’s possible to achieve. 

 

June 2019 – September 2019
Lettings Manager at Love Your Postcode 
Birmingham

When I arrived at Love Your Postcode, half the staff had left the company unexpectedly. And the owner, now a friend of mine, needed an experienced manager to take over the letting side of the business.
 
I didn’t really have time to settle and by the second day I was already picking up phone calls and arranging viewings. Fortunately, I was responsible for 2 staff members who had been at the company long enough to help me during the first few days.
 
Although the job didn’t involve much marketing, there was a huge emphasis on selling optional products.  For prospective tenants, renting a property with us often meant joining our membership club in return for exclusive services. I didn’t really believe in the idea at first, as I thought it was way too expensive, but I must say it was a stroke of genius from the director.
 
I did extremely well the first month. Why? Because if there is something I’m really good at, it’s definitely selling. And I rate this skill as perhaps one of the most important skills one must possess, at least in the business world.
 
However, one thing I immediately noticed upon my arrival was the weak prospective tenant vetting process in place. Renting a property took too many viewings as most of the viewers didn’t have the right profile. So, armed with already 8 years experience in the letting industry, I went on to create a new vetting process and managed to double our viewing conversion rate in just a few months.
 
After a while, I felt like this job wasn’t for me anymore and that I needed something else. Plus, it was always clear in the director’s mind as well as mine that this adventure would only last for a short period of time.

August 2011 – April 2019
Business Owner at Your Living Choice
Coventry
 
Not even graduated from Coventry University, I decided to start my own letting Agency, after I realised I had what it takes to make it as a property manager.
 
Starting from scratch, I managed to build a 80-property, £250k-turnover business within 3 years, but lost it all a couple of years later. As a one-man band, I was dealing with every aspect of the business: day-to-day operations, accounting, marketing and everything in between. After growing the business significantly within the first few years, I was able to recruit 2 members of staff. I was also one of the first to introduce the rent-to-rent scheme, when most landlords in Coventry had never heard of it. 
Around the same time, I created a Facebook group that would become to go place for anyone looking for an accommodation in Coventry.

My Education

September 2010 – September 2011
Msc Masters Finance 2.1
Coventry University

September 2009 – June 2010
Bachelor’s European Engineering Business Management
Coventry University

My Photo Gallery

I'd love to hear from you

Whether you need advice, want to comment on something you find interesting (or not) or simply want to reach out, don’t hesitate to send me a message. I usually respond within a few hours. And if I don’t, It’s probably because I’m sleeping.

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